# Redefining Native American Commerce: The Impact of Eighth Generation’s Shared Ownership Model
## Introduction
In recent years, the landscape of Native American commerce has undergone significant transformation, driven by innovative business models that prioritize community engagement and shared ownership. One of the most notable examples of this shift is Eighth Generation, a company founded by artist and entrepreneur Louie Gong, which has redefined the way Native American businesses operate. Eighth Generation’s shared ownership model not only empowers Native artists but also fosters economic sustainability and cultural preservation. This article delves into the impact of Eighth Generation’s model on Native American commerce, exploring its implications for community empowerment, cultural identity, economic sustainability, and the broader implications for indigenous entrepreneurship.
## The Concept of Shared Ownership
### Understanding Shared Ownership
Shared ownership is a business model that allows multiple stakeholders to have a stake in a company, promoting collective decision-making and profit-sharing. This model contrasts sharply with traditional ownership structures, where a single entity or a small group of individuals holds the majority of power and profits. In the context of Native American commerce, shared ownership can be particularly beneficial, as it aligns with communal values and fosters a sense of collective responsibility.
At Eighth Generation, the shared ownership model is implemented through a cooperative structure that allows Native artists to participate in the business’s success. This approach not only provides artists with a platform to showcase their work but also ensures that they receive fair compensation for their contributions. By distributing ownership among artists and community members, Eighth Generation creates a sense of belonging and investment in the company’s success.
Moreover, shared ownership can lead to increased innovation and creativity. When individuals feel a sense of ownership over their work, they are more likely to invest time and effort into their projects. This can result in higher quality products and services, which ultimately benefits the entire community. Eighth Generation exemplifies this principle by encouraging artists to collaborate and share ideas, leading to unique and culturally rich products that resonate with consumers.
### Historical Context of Native American Commerce
The history of Native American commerce is marked by a series of challenges, including colonization, cultural appropriation, and economic marginalization. For centuries, Native communities have struggled to maintain their cultural identity while navigating a predominantly Western economic landscape. Traditional forms of commerce, such as barter and trade, have often been overshadowed by exploitative practices that prioritize profit over cultural preservation.
In recent decades, there has been a resurgence of interest in Native American entrepreneurship, driven by a desire to reclaim cultural heritage and promote economic self-sufficiency. However, many Native businesses still face significant barriers, including limited access to capital, lack of infrastructure, and systemic discrimination. The shared ownership model offers a potential solution to these challenges by fostering collaboration and community engagement.
By embracing shared ownership, Native American businesses can create a more equitable economic environment that prioritizes the needs and aspirations of the community. Eighth Generation’s success serves as a powerful example of how this model can be effectively implemented, providing a blueprint for other Native entrepreneurs seeking to redefine their commercial practices.
### The Role of Eighth Generation
Eighth Generation was founded in 2008 by Louie Gong, a member of the Nooksack Tribe, with the mission of creating a platform for Native artists to showcase their work while promoting cultural awareness. The company specializes in a range of products, including home goods, apparel, and art, all inspired by Native culture and traditions. What sets Eighth Generation apart is its commitment to shared ownership, which allows artists to participate in the company’s success and share in the profits.
Through its innovative business model, Eighth Generation has not only provided a platform for Native artists but has also contributed to the revitalization of Native culture. The company’s products are designed to reflect the rich heritage of Native communities, helping to educate consumers about the significance of indigenous art and culture. By prioritizing authenticity and cultural representation, Eighth Generation has carved out a unique niche in the marketplace.
Furthermore, Eighth Generation’s success has inspired other Native entrepreneurs to explore shared ownership models in their own businesses. By demonstrating the viability of this approach, Eighth Generation has opened the door for a new wave of Native American commerce that prioritizes community engagement and cultural preservation.
## Community Empowerment through Commerce
### Economic Independence
One of the most significant impacts of Eighth Generation’s shared ownership model is its potential to foster economic independence within Native communities. By providing artists with a platform to sell their work and share in the profits, Eighth Generation empowers individuals to take control of their economic futures. This is particularly important in a context where many Native communities face high unemployment rates and limited access to traditional job opportunities.
Through its cooperative structure, Eighth Generation enables artists to earn a sustainable income while pursuing their passion for art. This economic independence not only benefits individual artists but also has a ripple effect on the broader community. When artists are able to support themselves financially, they are more likely to invest in their families and communities, leading to improved quality of life and increased economic stability.
Moreover, Eighth Generation’s success has the potential to inspire other Native entrepreneurs to adopt similar models, creating a network of businesses that prioritize community empowerment. As more Native individuals gain economic independence through entrepreneurship, the overall economic landscape of Native communities can shift towards greater self-sufficiency and resilience.
### Cultural Preservation
In addition to promoting economic independence, Eighth Generation’s shared ownership model plays a crucial role in cultural preservation. By providing a platform for Native artists to showcase their work, the company helps to ensure that traditional art forms and cultural practices are not lost to time. This is particularly important in a context where many indigenous cultures face the threat of erasure due to colonization and globalization.
Through its products, Eighth Generation celebrates the rich heritage of Native communities, incorporating traditional designs and motifs into contemporary items. This not only helps to educate consumers about the significance of indigenous art but also fosters a sense of pride among Native artists and community members. By valuing and promoting their cultural heritage, Eighth Generation empowers individuals to embrace their identity and share it with the world.
Furthermore, the shared ownership model encourages collaboration among artists, fostering a sense of community and collective responsibility. When artists work together to create and promote their work, they strengthen their cultural ties and contribute to the preservation of their traditions. Eighth Generation exemplifies this principle by encouraging artists to collaborate on projects, leading to innovative and culturally rich products that resonate with consumers.
### Building Community Connections
Eighth Generation’s shared ownership model also fosters connections within Native communities, creating a sense of belonging and shared purpose. By involving artists in the decision-making process and allowing them to share in the company’s success, Eighth Generation cultivates a culture of collaboration and mutual support. This is particularly important in a context where many Native communities have experienced fragmentation due to historical trauma and economic marginalization.
Through its cooperative structure, Eighth Generation encourages artists to support one another, share resources, and collaborate on projects. This not only strengthens individual artists but also builds a sense of community among participants. As artists come together to create and promote their work, they foster relationships that transcend individual
